Financial Discipline

There are few functions in a startup that are more misunderstood than finance. Founders can keep an eye on finances and everyone can focus on building the business, until suddenly that isn't enough.

There is a point in the life of many startups and SMEs where growth suddenly becomes harder. In our experience this is almost always an operating model problem.

As revenues become consistent and the business becomes more tangible, not having a strategy is often the missing link between success and failure, or breaching the £1m ARR mark which is a much sought after milestone.